lundi 27 juin 2011

Guerrilla Marketing


In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:
"I'm referring to the soul and essence of guerrilla marketing which remain as always -- achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. 

"Guerrilla Marketing started out a single volume and has since acted biblically by being fruitful and multiplying into a library of 35 books and counting, an Association, a lush website, an abundance of video and audio versions, an email newsletter, a consulting organization, an internationally-syndicated column for newspapers, magazines, and the Internet, and presentations in enough countries for us to consider forming our own Guerrilla United Nations.

The need for guerrilla marketing can be seen in the light of three facts:
  1. Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers.
  2. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing.
  3. Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it's simple to understand, easy to implement and outrageously inexpensive.

Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world."


Guerrilla  Marketing compaigns 
frontline
marie
kitkat
man
vampire
sky
guerrilla
eye
ugly
head
guerrilla_marketing
denti
fly
peso
guerrilla2
nivea
bubble
barbecue
hair_guerrilla
guerrilla9
child
smog
duck
car2
amnesty
years
nikon
swiss
epsn
golf
golf2
man
unicef
6m
hole
national
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air
down_town
rata
cancer
top_chop
natural
mc
mercedes
smog3
2012
eiffel
marketing3
man2
bmw
sauce
wonderbra
psp
detail
canon
grazia
amnesty2
fitness
drunk
sport
lost
kungfu
law&order
monday
omar
aria
ny
nuova_zelanda
global
weed
cancer2
guerrilla_marketing2
ice_cream_guerrilla
match
car
rubbish
pizza
global

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